Work

Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe

Year: 2000

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90414-0_19

Author: Bernd Stauss

Institution: Catholic University of Eichstätt-Ingolstadt

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1842935381

FWCI: 34

Cites: 33

Cited by: 65

Related to: 10