Work

Mediale Umsetzung des Dialogmarketing – Auswahl und Integration

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02000-2_11

Author: Dieter Dahlhoff

Institution: University of Kassel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W18437472

FWCI: 7.978

Cites: 25

Cited by: 11

Related to: 10