Work

The Strategic Sponsorship Process in a Non-Profit Sport Organization

Year: 2007

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340701600107

Authors: Alison Doherty, Martha Murray

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W18453410

FWCI: 8.264

Cites: 19

Cited by: 48

Related to: 10