Work

Metrics in Sponsorship Research—Is Credibility an Issue?

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20615

Authors: Tony Meenaghan, Paul O'Sullivan

Institutions: University College Dublin, Dublin Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1845657706

FWCI: 14.86

Cites: 17

Cited by: 61

Related to: 10