Work

The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies

Year: 2014

Type: article

Source: DergiPark (Istanbul University)

Authors: Yüksel Köksal, Oelda Spahiu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1846138343

FWCI:

Cites: 46

Cited by: 6

Related to: 10