Work

To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping

Year: 2009

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Elizabeth Anne Porublev, Jan Brace‐Govan, Stella Minahan, Chris Dubelaar

Institutions: Monash University, Deakin University, Bond University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1846809805

FWCI:

Cites: 20

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Related to: 10