Work

Das Behavioral-Branding-Konzept

Year: 2011

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-7134-0_11

Authors: Sven Henkel, Torsten Tomczak, Joachim Kernstock, Daniel Wentzel, Tim Oliver Brexendorf

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1849802965

FWCI: 1.503

Cites: 30

Cited by: 8

Related to: 10