Work

The Behavioral Effects of Negative Product Placements in Movies

Year: 2012

Type: article

Study design: Clinical Trial

Source: Psychology and Marketing

DOI: 10.1002/mar.20548

Author: Ignacio Redondo

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1850336752

FWCI: 6.385

Cites: 74

Cited by: 17

Related to: 10