Work

Scent Marketing: Subliminal Advertising Messages.

Year: 2009

Type: article

Author: Bernadette Emsenhuber

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1851733700

FWCI: 1.574

Cites: 15

Cited by: 20

Related to: 10