Work

Corporate Brand Positioning

Year: 2008

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Authors: Ludovica Mazzucato, Liana Tadevosyan, Olga Kos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1853428850

Cites: 168

Cited by: 4

Related to: 10