Work

Nuevas tendencias del marketing: el marketing experiencial.

Year: 2012

Type: article

Source: Entelequia: revista interdisciplinar

Authors: María Moral Moral, María Teresa Fernández Allés

Language: Spanish

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W185359452

FWCI: 4.561

Cites: 26

Cited by: 50

Related to: 10