Work

The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

Year: 2013

Type: article

Abstract: Contains fulltext : 121153.pdf (Author’s version postprint ) (Open Access)

Source: Radboud Repository (Radboud University)

Authors: P.E. Ketelaar, Stijn Maesen, Evelyne Linssen, M.S. Van Gisbergen

Institutions: Radboud University Nijmegen, KU Leuven

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W18565034

FWCI:

Cites: 56

Cited by: 1

Related to: 10