Work

The Reevaluation of Communication in Customer Approach – Towards Marketing 4.0

Year: 2013

Type: article

Abstract: As nowadays cooperation, interaction and dialogue with the target group seem to be more important than simple customer orientation, such amendments reflect marketing management and require the reevaluation of communication role. Article is an attempt to systematize marketing concept focal points and milestones: from the product-centric, through customer-oriented, till value-driven one. It also raises the issue of determining the possible direction of the marketing 4.0

Source: University of Lodz Repository (University of Łódź)

Author: Anna Tarabasz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1856966517

FWCI: 1.468

Cites: 2

Cited by: 20

Related to: 10