Work

Customer Value Assessment in Business Markets: A State-of-Practice Study

Year: 1992

Type: article

Study design: Observational Study

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v01n01_02

Authors: James C. Anderson, Dipak C Jain, Pradeep K Chintagunta

Institutions: Northwestern University, Northwestern University, Cornell University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1857042702

FWCI: 7.463

Cites: 9

Cited by: 464

Related to: 10