Work

Impact of Death-Related Television Programming on Advertising Evaluation

Year: 2015

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2015.1077490

Authors: Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi

Institutions: SUNY Brockport, University of Kansas, Cleveland State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1857092391

FWCI: 1.655

Cites: 46

Cited by: 21

Related to: 10