Work

Message framing in green advertising: the effect of construal level and consumer environmental concern

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2014.994731

Authors: Hua Chang, Lingling Zhang, Guang-Xin Xie

Institutions: Philadelphia University, Towson University, University of Massachusetts Boston

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1858694176

FWCI: 28.99

Cites: 66

Cited by: 409

Related to: 9