Work

Capital de marca como fenómeno cultural: El método etnográfico como herramienta de medición en mercadeo

Year: 2007

Type: article

Source: Redalyc (Universidad Autónoma del Estado de México)

Author: José Luis Saavedra Torres

Institution: Universidad del Zulia

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1860778353

FWCI:

Cites: 50

Cited by: 3

Related to: 10