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Measuring and Judging Emotional Aspects of Consumption Experiences

Year: 1994

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Laurette Dubé

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W18620847

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Related to: 10