Work

Perfil de valor de marca y la medición de sus componentes

Year: 2008

Type: article

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Author: Jorge Vera Martínez

Institution: Tecnológico de Monterrey

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1865597288

FWCI: 1.092

Cites: 6

Cited by: 10

Related to: 10