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Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen Pengguna Samsung Galaxy Tab

Year: 2013

Type: article

Abstract: ABSTRACT Experiential marketing isa new approach for marketer. In experiential marketing customeris able to differentiate products or servicesaccording to his/her own experience. In this research, dimension of experiental marketing that consist five approach i.e., sense, feel, think, act and relate is used to determine its effects. This purpose is to determine the efect of experiential marketing approach on consumer satisfaction of Samsung Galaxy Ta user. Research type is explanatory which is used questionaire as data gathering instrument furthermore it use interview and observation too. Based on the results, sumultaneously sense, feel, think, act and relate have significantinfluence on satisfaction. And partially, only senese and think that have a significant effect on customer satisfaction. Keywords: sense, feel, think , act, relate and consumer satisfaction

Source: Jurnal Dinamika Manajemen

DOI: 10.22437/jdm.v7i1.1804

Author: Yayuk Sriayudha

Language: Indonesian

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1873647331

FWCI:

Cites:

Cited by: 6

Related to: 10