Work

Interactivity and Its Facets Revisited

Year: 2006

Type: article

Source: Journal of Advertising

Authors: Anand Kumar, Gordon C. Bruner, Grace Johnson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W187457699

FWCI: 21.06

Cites:

Cited by: 80

Related to: 10