Work

In-App Mobile Advertising: Investigating Consumer Attitudes Towards Pull-Based Mobile Advertising Amongst Young Adults In the UK

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Promotional Communications

Author: Callum Raines

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1876881709

FWCI: 2.291

Cites: 19

Cited by: 25

Related to: 10