Work

System des Direct Marketing — Entwicklung und Zukunftsperspektiven

Year: 1991

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-83509-3_1

Author: Heinz Dallmer

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1880200893

FWCI: 5.022

Cites:

Cited by: 23

Related to: 10