Work

New Media Interactive Advertising vs. Traditional Advertising

Year: 1998

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1998.12466563

Authors: Alexa Bezjian-Avery, Bobby Calder, Dawn Iacobucci

Institutions: DePaul University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W188361862

FWCI: 22.88

Cites: 3

Cited by: 481

Related to: 10