Work

Branding emocional: el nuevo paradigma para conectar las marcas emocionalmente con las personas

Year: 2005

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Marc Gobé

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W188666261

FWCI:

Cites:

Cited by: 30

Related to: 10