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Reklamlarda Kullanilan Ünlü Ve Marka Arasindaki̇ Uyumun Ünlünün İnanilirlik Ve Çeki̇ci̇li̇ği̇ni̇n Tüketi̇ci̇ni̇n Markaya Karşi Tutumuna Etki̇si̇

Year: 2014

Type: article

Source: DergiPark (Istanbul University)

Authors: Muhammed Emin Yildirim, Rabia Karataş Boztaş, Meltem Temizkan

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1886787952

FWCI: 1.585

Cites: 16

Cited by: 2

Related to: 10