Work

The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?

Year: 2015

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20843

Authors: Byungkuk Noh, Adilson Borges

Institutions: Korea Development Bank, NEOMA Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1887084084

FWCI: 1.657

Cites: 89

Cited by: 9

Related to: 10