Work

The Advertising Agency Selection Process

Year: 1994

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.1994.11104577

Authors: Roger Marshall, Woon Bong Na

Institution: University of Auckland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1890166832

FWCI: 1.42

Cites: 16

Cited by: 32

Related to: 10