Work

Benevolence and Effectiveness: Persuasive Technology’s Spillover Effects in Retail Settings

Year: 2008

Type: conference-paper

Study design: Clinical Trial

Source: Lecture notes in computer science

DOI: 10.1007/978-3-540-68504-3_9

Author: Martha G. Russell

Institution: Stanford University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189095802

FWCI: 6.982

Cites: 10

Cited by: 8

Related to: 10