Work

New Consumption Communities: Resisting the hegemony of the marketing process

Year: 2003

Type: conference-paper

Source: Open Research Online (The Open University)

Authors: Isabelle Szmigin, Marylyn Carrigan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1892916397

FWCI: 3.622

Cites: 13

Cited by: 10

Related to: 10