Work

The Effect of Logo Design on Brand Personality Perceptions

Year: 2008

Type: article

Author: Bianca Grohmann

Institution: Concordia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189322345

FWCI:

Cites: 24

Cited by: 18

Related to: 10