Work

Measuring customer loyalty with multi‐item scales: A case for caution

Year: 2006

Type: article

Study design: Observational Study

Source: International Journal of Service Industry Management

DOI: 10.1108/09564230610651598

Author: Magnus Söderlund

Institution: Stockholm School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1894686024

FWCI: 31.43

Cites: 97

Cited by: 297

Related to: 10