Work

Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions

Year: 2004

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530404600203

Authors: Paul Bottomley, Agnes Nairn

Institutions: Cardiff University, University of Bath

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1894843683

FWCI: 6.185

Cites: 21

Cited by: 15

Related to: 10