Work

Effects of Targeted Promotions: Evidence from Field Experiments

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2530290

Authors: Navdeep Sahni, Dan Zou, Pradeep K. Chintagunta

Institutions: Stanford University, University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1895031730

Cites: 39

Cited by: 10

Related to: 10