Work

Die Erweckung des Verbrauchers – Zum Nutzen von Marken im Zeitalter digitaler Medien

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03298-2_3

Author: Thomas Heun

Institution: Rhine-Waal University of Applied Sciences

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1896349974

FWCI: 6.857

Cites: 59

Cited by: 6

Related to: 10