Work

Strategisches Business-to-Business-Marketing

Year: 2009

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-79533-9_3

Authors: Michael Kleinaltenkamp, Samy Saab

Institutions: Freie Universität Berlin, Deutsche Bahn (Germany)

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1896462403

FWCI: 4.856

Cites: 5

Cited by: 30

Related to: 10