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I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship

Year: 2013

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-15-01-2013-b005

Authors: Ryan T Wang, Kyriaki Kaplanidou

Institutions: Kennesaw State University, University of Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189715031

FWCI: 3.962

Cites: 47

Cited by: 33

Related to: 10