Work

Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20651

Authors: Marco Hubert, Mirja Hubert, Arnd Florack, Marc Linzmajer, Peter Kenning

Institutions: Zeppelin Universität gemeinnützige GmbH, University of Vienna, University of St.Gallen

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1897637792

FWCI: 9.908

Cites: 97

Cited by: 55

Related to: 10