Work

Determinants of Product Value-Expressiveness: Another Look at Conspicuousness, Differentiation, and Common Usage

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11101-8_8

Authors: M. Joseph Sirgy, J. S. Johar, Michael Wood

Institutions: Virginia Tech, California State University, San Bernardino, Hunter College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1897897203

FWCI: 12.24

Cites: 23

Cited by: 9

Related to: 10