Work

Von der Markenbotschaft zum Markenbotschafter

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8742-6_15

Authors: Karsten Kilian, Sven Henkel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1898328347

FWCI: 3.101

Cites: 39

Cited by: 8

Related to: 10