Eclipsing: When Celebrities Overshadow the Brand
Year: 2014
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20751
Authors: Jasmina Ilicic, Cynthia M. Webster
Institutions: The University of Adelaide, Macquarie University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1900748816