Work

Advertising the University

Year: 1995

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v06n01_01

Author: Donald W. Jugenheimer

Institution: Fairleigh Dickinson University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1904310037

FWCI:

Cites:

Cited by: 16

Related to: 10