Work

Exclusivity strategies in pricing and brand extension.

Year: 1995

Type: dissertation

Source: UA Campus Repository (The University of Arizona)

Author: Ioannis. Pantzalis

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W190729592

Cites:

Cited by: 46

Related to: 10