Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context
Year: 2012
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20588
Authors: Atefeh Yazdanparast, Nancy Spears
Institutions: University of Evansville, University of North Texas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1908319960
