Work

The reshaping of Chinese consumer values in the social media era

Year: 2015

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2014-0058

Authors: Jingyi Duan, Nikhilesh Dholakia

Institution: University of Rhode Island

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1908782861

FWCI: 2.482

Cites: 63

Cited by: 26

Related to: 10