Work

Modeling Cross-Category Purchases in Sponsored Search Advertising

Year: 2008

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1312864

Authors: Anindya Ghose, Sha Yang

Institutions: New York University, University of Southern California

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1909645447

Cites: 31

Cited by: 22

Related to: 10