Work

Manage Customers for Profits (Not Just Sales)

Year: 1987

Type: article

Authors: Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty, Elliot Ross

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W191663078

FWCI: 3.609

Cites:

Cited by: 158

Related to: 10