Work

Sales and Marketing Management

Year: 2007

Type: reference-entry

Source: Wiley Encyclopedia of Electrical and Electronics Engineering

DOI: 10.1002/047134608x.w3351.pub2

Author: Linda Gorchels

Institution: University of Wisconsin–Madison

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1919972880

Cites: 6

Cited by: 382

Related to: 10