Work

China's Advertising Agencies: Problems and Relations

Year: 1994

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1994.11104576

Authors: Kong Liang, Laurence Jacobs

Institutions: China Resources (China), University of Hawaiʻi at Mānoa

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1921366084

FWCI: 2.917

Cites: 7

Cited by: 12

Related to: 10