Work

Zum „State of the Art“ im Investitionsgüter-Marketing

Year: 1998

Type: book-chapter

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-663-08465-5_2

Author: Werner H. Engelhardt

Institution: Ruhr University Bochum

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1921832318

FWCI:

Cites: 28

Cited by: 8

Related to: 10